The work, and what it did
Real accounts, real numbers, taken straight from the platform.
Names and logos are left off deliberately. These figures belong to the brands, not to us, and we don't attach a client's revenue to their name in public. The screenshots are untouched, and we treat your account the same way.
They arrived early this year with the few basic flows most brands launch with, and a clear ask: take the whole thing off our hands. So we built the flows from scratch rather than patching what was there, and have run their campaigns ever since, somewhere between ten and fifteen a month.
Peptides is a category that lives on email. Customers research, they come back, and they reorder on a cycle. That makes the repeat side of the account worth more than the acquisition side, so we built for it: replenishment, subscription and refill flows all working to push lifetime value rather than chase the first sale.
Flows went from $11,549 to $58,420 and campaigns from $6,466 to $66,907. Email is now one of their strongest channels, up from 27% of total revenue to 42%.
This account inherited a copy-paste flow setup from a previous agency. The kind of structure that gets deployed identically whether you sell lip balm or private jet charter, and works properly for neither.
At a $2,000 to $30,000 average order, nobody buys off a four-email welcome sequence. So we built a bespoke nurture around how their buyers actually decide, and gave every flow the room that a considered purchase needs. Browse abandonment alone moved 1,319%. Total revenue reached $1.14M for April, up 15%.
This is a brand that lives on email, aimed at women slightly older than the usual DTC beauty buyer. November and December are their two biggest months of the year, and in 2025 both landed badly. They changed who they worked with, and we took the account over in late January. February was our first clean run at it.
We overhauled the flows rather than patched them. They had a genuinely strong repeat customer base and were treating everyone identically, so we built conditional splits throughout, first-time buyers and returning buyers now get different emails at every stage.
Then the counterintuitive one. Both abandoned cart and abandoned checkout were leading with a discount in the very first email. We moved those discounts later in the flows. Conversions did not fall. They rose, and every recovered order was worth more, because we were no longer paying for a sale we were going to get anyway.
Alongside that, we leaned harder on SMS and fixed the segmentation. The account had a serious volume of bouncing profiles, which was a large part of why November and December went the way they did.
Flows went from $53,258 to $71,525 and campaigns from $56,041 to $128,941. January was still down 26% on the month before it, because we only had the account for the back end of it. February is what a full month looks like.
We took over their monthly campaign strategy in July 2025, with one aim: build the foundation before peak, not during it. Continuous A/B testing across send times, subject lines, preview text and design. Campaign structure rebuilt for clarity and urgency.
The real unlock was segmentation. The previous setup was so granular it was throttling the send audience and capping revenue. We widened the actively engaged list without hurting deliverability, then protected it with regular hygiene and iterative testing. By BFCM the account was primed for maximum reach and strong inbox placement in the one window that matters most.
They came to us with almost nothing running. A couple of emails in the welcome series, one email in an abandonment flow, and that was it. For a brand at this volume, that is a lot of revenue walking out of the door every day.
We covered the fundamentals properly, but built around their situation rather than a template, in particular their subscription products, tying the flows into the apps running that side of the business. Total store revenue moved from $46K to $187K across the same window.
They make sustainable hygiene tools, products that are genuinely satisfying to use and almost impossible to sell in a static image. So we built eight custom flows covering every stage of the journey, and introduced GIF elements that showed texture, motion and real-life use against their clean, modern aesthetic.
Their email design was outdated, overly busy, and no longer looked like the brand they had become. We streamlined the visuals, modernised the layout and aligned everything to the new identity.
Then we changed the structure of both the pop-up and the welcome flow. The offer never moved. The revenue doubled.
We inherited an account with severe deliverability damage, caused by relentless discounting and poor list management under a previous agency. A full migration to a new Klaviyo account and sending domain was the only way to restore inbox placement and protect the list long term.
Mid-transition, the brand was blocked from Meta Ads. Email went from supporting channel to the only channel, overnight. We stabilised deliverability, cleaned and re-segmented, rebuilt the foundation, then layered in high-impact lifecycle flows and a campaign cadence that converts without discounting the brand into the ground.
Total revenue dipped slightly with paid gone, from $75,650 to $73,357. Email-attributed revenue went up more than fivefold. Retention replaced acquisition inside a single period.