The Campaign Planner
that tells you exactly
what to send for 30 days.
A fully personalized 30-day email plan built around your brand - with a send calendar, subject lines, content briefs, and segment recommendations. Delivered in 48 hours.
Trusted by 700+ DTC brands worldwide














The Campaign Planner maps
your next 30 days of email.
Every send date. Every campaign type. Every subject line and content brief - ready to execute in 48 hours.
Everything you need to
fill your calendar.
Four deliverables. One document. Ready to execute in 48 hours.
30-Day Send Calendar
Every send date mapped out - what type of campaign, when to send it, and which audience to target. No more staring at a blank screen wondering what to send.
2 Subject Lines Per Email
Two subject line variants and two preview texts for every campaign - ready to A/B test from day one. Just copy, paste, and send.
Full Content Brief Per Campaign
What the email should say, what the hook is, what offer to lead with, and the strategic rationale behind every idea. Execute it yourself or hand it straight to your team.
Segment Recommendations
Who to include, who to exclude, and Klaviyo-ready conditions for each campaign. Stop sending to everyone and start sending to the right people.
What happens when
brands actually send.
These are real Klaviyo screenshots from brands we've worked with. A plan is only as good as what it produces.
Send more. Earn more.
Not sure how many campaigns you should be sending? Here's what we recommend based on list size - and why segmentation makes it possible.
Recommended campaigns/month by list size. Higher frequency is sustainable with proper segmentation - no individual subscriber sees every send.
"Sending 18+ campaigns a month - isn't that just spam?"
Not with the right segmentation. If you have a 50k list and send 20 campaigns a month, no individual subscriber sees all 20. Each campaign goes to a relevant segment - purchasers of X, non-openers, high-value customers, lapsed buyers. Your most active subscribers might receive 6-8 emails that month, well within normal. The Campaign Planner includes segment recommendations for every single send - it's what makes high frequency sustainable without burning your list.
Estimates are directional and based on industry benchmarks and brands we work with. Results vary by brand, list health, offer, and product. Not a guarantee.
Up and running
in 3 steps.
No calls. No back and forth. Submit once, we handle the rest.
Tell us about your brand
Answer a few quick questions about your products, tone of voice, upcoming promotions, and goals. Takes less than 2 minutes.
We build your plan
Our system — trained across 700+ DTC brands — generates your personalised schedule. A real email strategist reviews everything before it leaves us.
It lands in your inbox
A polished, ready-to-execute plan delivered within 48 business hours. Hand it to your team or execute it yourself.
This is a real example built for a DTC brand. Yours is personalised to your products, tone, and goals.
Every campaign.
Fully briefed.
Here's exactly what you receive for every campaign in your 30-day plan. Walk through it and see why each part matters.
Campaign identity
Every campaign has a name, a date, and a position in your send schedule. No ambiguity about what goes out and when - your whole month is mapped before you start.
Primary goal
Every email has one job. Knowing the goal before you design or write keeps your team aligned and prevents the "what's this email actually for?" conversation mid-production.
Segment recommendations
Who to send to - and who not to. Each campaign specifies the right audience with the exact Klaviyo conditions to set it up in minutes. This is what makes high send frequency sustainable without burning your list.
2 subject lines + 2 preview texts
Two variants ready to A/B test from day one. Subject lines are the single biggest lever on open rates - having two options written and ready means you can test without spending time writing. Just copy, paste, and send.
Email layout brief
A section-by-section breakdown of what the email should contain, in what order, and why. Includes design tips for each section. Hand this directly to your designer - no briefing call needed.
Strategic rationale
The thinking behind every campaign - why it's in the schedule, why it's going to this audience, and what role it plays in the bigger picture. Turns your team from executors into strategists.
Every campaign in your 30-day plan comes with all six sections above - personalized to your brand.
This used to cost
$3,000+/month.
A proper 30-day email strategy has always existed - it just lived behind agency retainers. Until now.
Don't take our word for it.
"I've been running our email marketing for two years and always struggled with knowing what to send. This gave me a full month mapped out in 48 hours. Completely worth it."
"Paid $97 for this and genuinely didn't hesitate. The subject lines alone saved me hours and the segment recommendations are exactly what we needed. Would pay it again."
"We went from sending maybe 3 campaigns a month to 10 because we actually had a plan. Our email revenue doubled in the first 30 days. Ridiculous value."
"The content briefs are what sold me. Not just dates and send times - actual angles, hooks, and offer recommendations for every campaign. Handed straight to my copywriter and she loved it. $97 well spent."
"I was skeptical about the AI element but a real person clearly reviewed this. Every campaign idea felt specific to our brand, not generic. Delivered faster than I expected too."
"As a solo operator I just never had the bandwidth to plan emails properly. Paid $97 for this and it solved that in one purchase. I now actually look forward to sending because I know what's coming."
"Bought it, used it the same week. The 30-day calendar was so clear that my VA could execute it without any input from me. I see GBE run offers sometimes - even at full price this is a no-brainer, I'd still pay $97 for it without thinking twice."
We stand behind it.
We want you to be genuinely happy with your Campaign Planner. If you're not, here's our promise:
We'll revise it
Not happy with your plan? Tell us what's not working and we'll rework it. No questions asked, no extra charge.
Still not satisfied? Full refund.
If after the revision it's still not what you need, we'll refund you in full. No hoops, no back and forth.
Everything you need to know
before you order.
Stop guessing.
Start sending with a plan.
A fully personalized 30-day email plan with subject lines, content briefs, and segment recommendations. Built for your brand in 48 hours.
- Built by real strategists
- Delivered within 48 business hours
- Fully redeemable toward any GBE order
$17 only. No retainer. No contract.
Know exactly what to send for the next 30 days
Get a fully personalized 30-day send strategy built around your brand: campaigns, subject lines, content briefs, and a recommended send cadence. Done for you in 48 hours.
Trusted by 700+ DTC brands worldwide














A personalized campaign schedule built around your brand - with a calendar, subject lines, briefs, and segments ready to execute.







